New #Hiphop Visuals by @ReadRicharts – “RCS (Rare Card Shit)”


And now a few words from Read Richarts marketing department. This IS for Austin, TX…

“Description: Tasked with captivating the city of Austin and
garnerning attention across the
state of Texas and beyond, Read
Richarts has taken to making his
mark on the city, literally, by
commissioning a local graffiti artist. Anagramming his moniker (Read Richarts -> Rare Card Shit), the emcee delivers a carefully crafted (“mint” condition) onslaught of bars, worthy of usurping the throne in Texas. Read pulls no punches on the track, explicitly vocalizing his views on bucking the “hometown hero” trend, in turn, setting his sights on a higher level of recognition.”

“Biography: Overshadowed by
Houston and Dallas, the general
consensus is that hip hop in Austin
is non-existent. Determined to
change that notion, Read Richarts is on a tear to not only spearhead the revolution but, also spark a trend that separates trend the capital city from its acclaimed in-state rivals.

Drawing inspiration from the
Midwest and East Coast vanguards
of rap, Richarts channels their
influence while showcasing the flair of his regional roots to craft his unique style and delivery. The city of Austin is a hotbed of emerging talent, and Read Richarts is the unquestioned frontrunner. His Modus Operandi EP will be the new benchmark.”


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