“What I’m not into is the tribalistic aspect of it – people trying to corner bits of the market, and put their face on it. That’s just commercial bullshit. We hire people to do that for us rather than having to do that ourselves. We just want to play music, and I don’t want to align myself with Spotify, Beats, Tidal, or whatever. We want people to listen to our music in their most comfortable way, and if they’re not up for paying for it, I don’t really care.”

Mumford from Mumford and Sons, speaking on the music subscription service TIDAL with the

Okay, that is an excellent quote by Mumford. But just know that this list will continue to be developed for cool artists that I come across who are not trying to corner a market, but who actually take the time to ELEVATE the fan/consumer/artist engagement and experience in this forever changing digital world. Some artist have been doing this for years. And yes, sometimes there may or may not be a nominal price to pay for Artist Music Subscriptions (AMS) and exclusive memberships, but them bars, similies, metaphors, studio fees, video fees and creativity can’t always be “not for sale” – artists (I am not referring to the already wealthy ones) have to eat too.  But more importantly, why not skip over all the muddy waters and receive a more intimate digital fan experience straight from the artist? Come on, let the artist “Drake that for you” and cut out the middle man.




Twitter: @coolehigh  Commonly used hashtag: #TruHiLighters, #CooleHigh, #CognacTime (radio show)

Fee/No Fee: A yearly fee (equivalent to a very modest lunch and dessert for one – a dub) for exclusive content, including live shows, fan input, updates with total personal appeal and fan engagement. Coole High is a veteran emcee, producer, radio show host and owner at Bondfire Radio, who’s music is definitely for the tastemakers and true hip hop heads. For True Hi-Lighter subscribers, as of right now let’s just say that there is something HUGE for you for becoming a paid subscriber – your digital library will thank you later. Head on over to the site and check it out.

Music Genre: Mainly hip hop, infused with various music genres.




Twitter: @talibkweli Commonly used hashtag:  #kweliclub, #TalibKweli

Fee No/Fee: Per the website: “Your first purchase will activate your full membership and add you to my personal address book. All full members can hit me directly on email anytime. I have a dedicated account on my phone exclusively for you.” Visit the site to read more, Talib cares about his fans.

Music Genre: Mainly hip hop, infused with various music genres.



WEB: bandcamp

Twitter: @conscious Commonly used hashtags: #churchoftheconsciousness, #unkemptwantsyou

Fee/No Fee: Head on over to Conscious’s bandcamp page to check out the value in this project then come back and thank me later. “audio journaling: unkempt” includes 13 tracks, hidden tracks, plus other future audio and video goodies. Conscious has been pushing his “audio journaling: unkempt” project since 2013 and I will say that he is one of the first artists to actively introduce me in the total fan/consumer/artist engagement experience online. Conscious is way more than just an artist as he wears many hats, including being the Music Supervisor for the online radio show TK in the A.M. at Bondfire Radio,  but YES, Conscious wants to know you think about his creativity and is all for artists having the ability to create on as many platforms as possible and get paid. “One cure for mediocrity is simple. Do something different, with purpose. A literal audio journal is mostly unheard of in the current scheme of contemporary hip hop.” – Conscious.

Music Genre: Mainly hip hop, infused with various music genres.

*This is it for now as this list will be a work in progress. I hope other bloggers start curating similar lists for the artists that they support. Major artists like Raheem Devaughn and Chamillionaire are other artists that come to mind that are using similar strategies to carve their own lane to the satisfaction of their fans, their pockets, as well as maintain their own integrity.