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Tidal’s “artist/owner” concept “feels” new and is great for their intended branding/marketing strategy, but it certainly isn’t a brand new concept. Just ask Brooklyn, NY emcee/artist/producer/radio host/OWNER Coole High. He’s a label owner (Redd Oktober Records) and along with his business partner/radio host extraordinaire, Tasty Keish, he’s also the co-owner of Bondfire Radio. Branding themselves as “the future of radio” Bondfire Radio has emerged as the no holds barred, strong arm steady, community and artist supporter of online radio. Coole High is also the host of one of Bondfire Radio’s many shows “Cognac Time”, a great platform for all music genres, home of #LDM, tastemakers, and as Coole High says “it’s about that lifestyle Baby”. 

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Hopefully, by now you understand that I LISTEN and I am a fan of Bondfire Radio. As well as a witness to a pioneer in the making – Coole High. As far as music, Coole High is a veteran in the rap game – see his entire music catalog of music here. And, he recently released his conceptual album “Black Jew” as well as produced fellow emcee AtLas’s latest album “Hieroglyphics in Crayon”.. Additionally, Coole High also did a “redux” for his fans by creating his Coole High music subscription service ensuring that his “Tru Highlighters” get music exclusives or rather, “more bang for their dub”.

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With his talent and creative vision, this is one artist/owner/emcee and “Cat Daddy” that The Greener Side of Hip Hop truly admires – immensely. Coole High we salute you as today’s #eMceeCrushMonday!

At the end of his Cognac Time show Coole High always says “Always be better than you were yesterday.” So I will leave you with one of my favorite videos from Coole High entitled “Capital Greatness”. Enjoy!

Photo credits: Bondfire Radio, Coole High