Shot in the Bricktown District of OKC, Jacobi Ryan dropped the visuals for his Week 33 track, “Did It Before” the other day. If you’ve been following his music, as well as the #52in365 campaign, you’ll probably agree “Did It Before” is probably one of the funniest (and low-key ode to the 90s) visuals from the #52in365 vault to date.
In the visuals, actor Mr. Willis, is persistent on selling Jacobi “recycled visions” causing Jacobi to put in major work to humbly and repeatedly fend him off. Jacobi is better than most with his lighthearted reaction, but in the end, an exasperated Jacobi escapes the regurgitated torture by ultimately running away – hence, capturing the essence of his response to the theme of the track “did it before”.
The element of persistence…
Mr. Willis tranforms into Mr. Relentless with his antics throughout the visuals and there is a point where he even hits this “Spice Adams esque” dance move, perhaps signifying that his “unoriginal ideas” are somehow still the shit. Trust, Mr. Willis hilariously makes you a believer too. However, it is dancer Josh “Yissur” Okpara that is the one who totally holds down the entire video with his absolutely not giving two fucks, simplistic style of dancing…
I’ve always loved Jacobi’s utilization of not just “that one dancer” but “the ONE dancer” in some of his videos (see “25/8”). The addition subtly brings back the essence of 90s rap videos like EPMD’s classic “So Watcha Sayin’ ” and Public Enemy’s “Fight The Power”. And for the culture Josh does not let us lose sight of the fact that folks like Rosie Perez, Big Lez, and Farnsworth Bentley often served as the perfect distraction that we didn’t know we needed in music videos. The track and visuals for “Did It Before” definitely resonates with one’s growth and accomplishments even when others selectively fail to see it – (yep, insert the Jacobi face palm right about here). And shout out to Image Line Studios for curating these dope visuals and bringing together some entertaining chemistry. Y’all enjoy!
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