Category Archives: Jacobi Ryan

#52in365 Week 20: “Bling, Bling” by Jacobi Ryan | @Nothin2Much (Prod. by @DrView1)

“Don’t be afraid
To let your light
Shine on the world…”

Jacobi got things rolling for Week 20 of his #52in365 #FormerlyFresh music campaign with another collaboration from Texas DJ and Producer Dr. View with the self affirming track entitled “Bling Bling”. I said earlier in the campaign you need to watch this man’s light, and how fitting that the theme of “Bling Bling” is all about Jacobi letting his light shine while encouraging you to focus and do the same (and shout out the classic “for the culture” phrase popularized by Cash Money’s B.G like a bonafide hip hop head…) “Imma let my light shine/Imma let my light shine/Every time I come around your city/Bling bling.” On “Bling, Bling”, Jacobi highlights his personal experiences for the had to push through and still be ON “regardless”, which was also his personal mantra and title of the EP that kicked off 2019 right before #52in365 jumped off. On the track, Dr. View teases us with his DJ skills over a soulful sample which culminates into a pleasurable listening experience for those that fiend to hear that element in hip hop songs and not just the feel good production of the song alone

So, remember folks – do you “refuckingardless” and let your light shine. Y’all enjoy and stay tuned for more “Bling, Bling” content this week.


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#52in365 Week 19: The Education of Jacobi Ryan – “Bob Marley” [Prod. by DG Beats]

“He taught me what they say 8about me
Don’t mean shit,
Give yo gift to the world
Let ’em take what they can get.”

On Friday, the anniversary of reggae icon Bob Marley’s passing, Jacobi Ryan kicked off Week 19 of his #52in365 #FormerlyFresh music campaign with the release of his track “Bob Marley”. Produced by DG Beats the song is about the influence that Bob Marley has had on Jacobi and how his impact has resonated with his own values, knowing what is best for him, the importance of Bob Marley’s voice for human rights, and his own acquired knowledge about the truth – sometimes it’s a conflict. (“Bob Marley had me thinkin’ about my life/The the way I live it be so different though/Instead of talkin’ chillin’/Listen, Bob Marley had me thinkin’ about my life/Like what am I really here for?/And is that what I stand for?”) Hence, the hashtag and title for Jacobi’s weekly podcast #TMIKTMID (“The More I Know, The More I Don’t”). The track itself is soulful and laid back with some easy bass and drum rhythms. This is definitely a track that you can kick back and vibe out to. Y’all enjoy!

“Bob Marley” is now available on all digital streaming platforms.

You Versus You: “Long Time Coming” (Official Video) – Jacobi Ryan | @Nothin2Much (Prod. by Dylan Graham)

Photo: Sike Images

Earlier today, Jacobi Ryan released the visuals for his Week 16 track, the Dylan Graham produced “Long Time Coming”. Now, in the visuals for the track you’ll high key see “it”. Long time fans will recognize and remember “it”- the vintage BOMBnCOMS hoodie from his clothing line he introduced a few years back, makin’ a cameo apearance in the visuals – but it’s still all black everything and all eyes on the #52in365 movement. Although, this week’s visuals do include “more” of Jacobi via special effects and also captures his solitude, as the location for the visuals is inside a spacious one room dwelling. But, all the aesthetics ties in to the message in the lyrics, as the song is akin to Jacobi having a motivational conversation with himself about his journey to success, which he discusses in this week’s episode of #TMIKTMID podcast. The podcast is available for listening at the end of this post and you definitely want to hear Jacobi’s thoughts on how the NBA’s David Stern, Allen Iverson, and Michael Jordan all connect with some of the lyrics from the song. So, if you’re in the midst of running your own “marathon” and even if you stop and restart again, and again, this message is for you. Y’all enjoy!

“When talkin to myself,
I say get up outta the way,
I say get up outta the way
‘Be forgetting that’s how u play
It’s been a long time coming…”
– Jacobi Ryan,
“Long Time Coming”


Episode 16 “Long Time Coming” of Jacobi Ryan’s #TMIKTMID podcast is now live. In this week’s episode Jacobi discussed:

  • The importance of purpose.
  • Consciousness in companies and people.
  • Using the right words.
  • Being considerate.
  • The value of articulation.
  • The story behind the song “Long Time Coming”.

As always… If the podcast “has provided value”, feel free to share your feedback at IG/Twitter: @Nothin2Much

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🏁 The Anthem: “Who R U?” (Official Video) by Jacobi Ryan | @Nothin2Much (prod. by Jaylord)

Photo: Sike Images


“This the anthem
For people working on it
The ones who want the money
With the purpose on it…”

The marathon continues… Jacobi Ryan dropped the visuals for his edgy and message filled, Week 14 track entitled “Who R U?” (or also “Who Are You?”) the other day. Produced by Jaylord, in the visuals Jacobi delivers the anthemic “Who R U?” from the heart of downtown Oklahoma, while enjoying “who” he is and indulging in a game of ping-pong – yeah that’s the “bounce” – listen to the beginning of the track. If you haven’t heard “Who R U?”, on the track, Jacobi draws from personal experience as he describes his journey to becoming more self-aware of himself, sans what others might think he should be, and at the same times makes listeners think about how they may regard themselves by purposefully and repeatedly asking “Who R U?” on the hook of the track. Yes, the track is meant to make you question somethin’ – are you, you? Or are you the product of the opinions of what others label you to be? The #52in365 #FormerlyFresh music campaign is not only a music campaign it’s a movement inspiring you to create, own and think for yourself. “Hoodie up, mind open, mouth closed… “. Y’all enjoy!

Episode 14 of Jacobi Ryan’s #TMIKTMID podcast is now live. This week’s topics include: grief and productivity, why it’s so hard for us to admit we don’t know anything, RIP Nipsey tha Great, and of course the story behind this week’s track “Who R U?”. This week’s podcast is informative and certainly tugs at the heart, as the hip hop world continues to grieve the passing of Nipsey Hussle who was an inspiration to Jacobi… #365 continues to carry the baton and “it won’t be in vain.”


#52in365 Hold The Applause, Then… “Toast To It” by Jacobi Ryan | @Nothin2Much (prod. by Hunt)

“At first u think it won’t be u,
Then u go through it,
Then u grow through it,
Then u champagne toast to it…”
Jacobi Ryan – “Toast To It”

Alright, hip hop heads, don’t raise that red cup just yet before taking pride in your valiant efforts. Testimony and “delayed satisfaction” – that’s seems to be the theme for Jacobi Ryan’s Week 12 release from his #52in365 #FormerlyFresh music campaign entitled “Toast To It”. On the soulful, almost Hill Street Blues theme sounding track, produced by Lawton’s Hunt, Jacobi lyrically eases listeners into the theme of the song in a stream of conciousness like fashion. Jacobi starts out with some hookless verses in the beginning, coupled with a poignant “turn down to focus” moment in which the track switches momentum to pour out a little liquor, then Jacobi seques into why he took it there and brought you here – to the edges of his ambition – in the first place. Now, you can carry on with the applause and “champagne toast to it”. And, If you’ve been a day one on the campaign like I have, you might understand that the whole foundation for the track could be a little “L-Intentioned” (the title of his Week 2 #52in365 drop). Thus, “Toast To It” might as well be called “The Artistic Habits of A Highly Effective Person” especially, with some of the road to greatness gems that Jacobi is dropping through out the track – “They ain’t gone see how it is/Until you are who you about to be”. Stick with the campaign and you’ll see, there is no lie in this man’s work ethic and vision. “Toast To It” is now available on all digital streaming platforms. And don’t forget on Monday Episode 12 of Jacobi Ryan’s #TMIKTMID, podcast will be available which will include his background story on “Toast To It”. You don’t want to miss it. Y’all enjoy!

#HipHop: Q & A Part Deux With Lawton, Oklahoma’s Jacobi Ryan – @Nothin2Much

“That was actually an accident. I just ad libbed it when I recorded “25/8″ and then started saying it at live shows and it caught on. It’s definitely become a part of my brand. And I love it because, when I came to OKC, one of my main intentions was to make sure everyone who heard me knew where I came from. Lawton is everything to me.” – Jacobi Ryan on his tagline “My Name is Fresh, I’m From Lawton”

Lawton, Oklahoma native and hip hop artist Jacobi Ryan (formerly Fresh but he’ll still respond to that name too) recently dropped his much anticipated EP “Regardless” on 12/28 which set the foundation for what he has in store for fans in the new year. Or, as Jacobi likes to put it “Issa Introduction” as he has previously put out mixtapes and other projects over the years – “Retros & XOs”, “Retros & XOs 2”, and “Empty Venues”, while sharpening his craft and moving towards his purpose and the person that he wants to be. The “Regardless” EP is now available on all streaming platforms but in the meantime, enjoy “part deux” of this conventional Q & A with Jacobi Ryan right here on The Greener Side of Hip Hop (click here for part one of the interview) … enjoy!

Part II

Come what may…

Q: Previously, you spoke on how the OKC hip hop scene has influenced you but you are originally from Lawton (now residing in OKC). How has the Lawton, Oklahoma hip hop scene influenced you and your music?

A: Definitely. Without Lawton I’m nothing. Coming up in Lawton we didn’t really have a Hip Hop scene. Nobody did live shows, nobody really showed love to the cats making music, there were no venues for the artists to perform or people to show support for those artists – the radio station held us down though. With that being said, Lawton has influenced me in so many ways. But specifically it helped me understand I don’t need anyone to believe in me but me. We didn’t really have anyone help build us up or prepare us. I talk to homies in OKC and they mention doing shows in high school and having a culture built around it back then. We didn’t have that. Most we had was freestyling at lunch and I never did that because I was nervous and I don’t like to freestyle. I’m a writer. Guess I learned that thanks to Lawton’s scene too. Lol Another thing was that I knew I needed to find my own voice. A lot of music I heard in Lawton sounded like what was hot at the time. We had a few cats pop up here and there that had really original sounds that we embraced and loved – those are Lawton legends to this day in my eyes. I think also the fact that Lawton got overlooked so much in everything from music to sports in Oklahoma really had an impact on me with this chip on my shoulder. We always felt like we were just as good, better and capable as anybody else.

Q: What artists have you worked with from your hometown? And will fans hear from them also in 2019 when you drop your EP and singles?
A: My little brother – that’s about it. There are a couple artists from Lawton I’ll be working with definitely. Possibly 2019.

Q: Now let’s talk about what’s next for Jacobi Ryan You recently dropped your latest project on 12/28 entitled “Regardless”. Tell us more about the EP and the exciting plans you have for 2019?
A: Yes ma’am… In 2014 my plan was to not drop content again until people were asking for it. That happened in 2016. so between 2014 and now, a lot has happened. A looooooot. And this was my theme throughout it all. Regardless of the bullshit, I know my purpose and I know what I need to be doing while I’m here. I talk about that a lil bit on this project. And, the Formerly Fresh/52 in 365 campaign will talk about a lot of it. All of this is strategic. I went through a lot, stabilized things for myself, then sought to find a way to express myself in these experiences and maximize how I told the story. I’m always experimenting and trying new things to figure things out. This project is a small piece in the plan – Issa an introduction. Issa a greeting so to say.
I recorded this back in 2014. It’s made up of 4 songs that I didn’t create with the intent of an EP but it worked. [w] produced all 4 songs. He’s a genius and working with him has been hella dope. I released the EP to my mailing list earlier this year and decided it’d be a good one to publicly release by end of the year to get 2019 started on the right foot. So, the “Regardless” EP dropped on 12/28 and starting next week I’m releasing a new song every week for all of 2019. Along with a couple projects that we’ll talk about later. But this whole year is really about taking it to the next level for me. I’ve put in a lot of work and a lot more of my focus is on scaling my brand. Got some mercy coming soon too. I’m hype.

Q: How is this project different from some of your earlier work?
A: This is a much more mature artist. I’ve never felt like more of an artist than I do now. Although written and recorded a couple years ago, I like where I was on these songs. Compared to my last projects they were more strategic and concentrated. This one not as much. Those other projects will probably be scrubbed off the internet by January 1st.

Q: I love the concept of “Regardless” and all 4 tracks on the EP. I’m asking for a friend – Will fans get treated to a video to “Passenger Side”? “My friend” thought that track in particular resonated visually with the concept of the EP in the most simplistic way… a temporary setback, but you kept it movin’ and still had a “Bugatti” in your driveway!!
A: Man, that’s love. I’m sure we’ll do a video to some joints off “Regardless”. Right now, my focus is in the infrastructure and analyzing results of the content but videos will definitely be in the mix soon. I think that track resonates visually as well.

Q: You are an emcee, a graphic artist, a clothing designer (BombsAndCombs), and a financial adviser. How are you influencing others to also to create opportunities for themselves?
A: IDK to be honest. I’m just out here tryna’ fight my fears and follow my purpose wherever that takes me. Hopefully, it inspires people to do the same. I’m hoping I can expand on all my endeavors to the point where I can start hiring people and putting them on. Outside of that, I have recently transitioned from financial adviser and I’m back in the employed field. However, I’ve started a brand called Create and Own based on the art of business and financial literacy where I’ll be giving out free game I learned in my 2 years as a financial adviser and creating content that helps educate in a way that resonates and ain’t corny. That starts in 2019 too.

Now for a few off the cuff questions…

Q: Regarding today’s rap beefs – Do you pick sides or is it just entertainment or do you feel emcees just need to get along?
A: I don’t get involved, it ain’t really my business. I’m not one that sees beef as a requirement in Hip Hop. But I also understand SOME beef. A lot of this shit be corny but sometimes there’s real issues that need to be handled and if they don’t it can get there. I personally could never justify spending time out of my life to talk about another man. That’s just a waste of time for me. If not about protecting loved ones I don’t really see the point in beef. I understand it. Bc I used to not know myself too. And a lot of beef can be rooted in that. Identity and insecurity issues. I know my purpose. I know who I am. I be chillin yo’.

Q: Who has been the most influential person in your life and why?
A: Probably my pops. I just always looked up to him as an example and got my first look at what a man should be by him. He’s helped me in a lot of ways. Probably a lot of ways I don’t even realize yet. It always seems to work that way. Him and Bob Marley. Bob has tremendously impacted my life since I discovered him and his un-Americanized glory back in 2013.

Q: Who are your top 2 (not 5) emcees?
A: Hov & Black Thought.

Q: If you were stranded in an island with ONE female emcee, who would be and why? Like who do you feel you’d vibe with the most?
A: Tink. Her shit is craaaaazy. I’d just wanna sit back, listen and learn yo’. She go in from what I’ve heard.

Q: “TGSofHH Inquirer” wants to know… Is there one thing you DON’T want fans to know about you? LOL!
A: Lmaoooooo of course, I’m a private person. But I’m sure as we continue to grow our relationship they’ll learn more intimate things about the kid.

Alright, last question…

Q: Do you want to give a special shout outs to your friends, family, fans, haters – they need love too?
A: Haha! definitely. I won’t name names because I’m guaranteed to miss someone and the last thing I wanna do is leave out people who have had my back. I really appreciate everybody’s support yo’. Whether the love is love or hate I appreciate it. It’s all love from this side.

And it’s all love from The Greener Side of Hip Hop too!

If you don’t see him, you gotta come see about him. Jacobi Ryan. If not, you know what it is – #RegardlessEP.

Photo Credit: Beechum Photography

Also see…

Part One: A True Q & A Interview With Oklahoma Hip Hop Artist Jacobi Ryan – @Nothin2Much…

#HeFromLawton – Jacobi Ryan (@Nothin2Much) Kicks Off 2019 Early With His “Regardless” EP…

Jacobi Ryan, (formerly Fresh) has kicked off, what is set to be a busy year, early by releasing his four track EP “Regardless” for the first time publicly. This EP is what his fans have been wanting and strategically speaking, it IS time! “Regardless” is just the creative precursor to his agenda for 2019 as Jacobi Ryan will further satisfy fans by releasing singles and more creative content each week (starting next week) throughout the new year. Personally, I can’t wait for this year of Jacobi Ryan’s dopeness, as his gift of rhyming on a higher level with his lyrical content and unique “Lawton drawl” always commands a listener’s attention.

I’ve previewed the tracks and The “Regardless”, EP raises a listener’s vibration and also tugs at one’s life intentions with four amazing feel good tracks! Produced by Wayne J. Valentine a.k.a. [w], the whole EP is akin to doing the two-step to a good ass LP, all night long (and I do mean all night long, cause the challenges of life don’t stop as long as we live it), complete, with red cups raised, and a laser focused mentality, even amid all the hazy ass bullshit in the air… a definition of regardless right?

The EP is now available on all music streaming platform. So, don’t wait – cop it now! But, to get your weekend started early, here is a snippet of Jacobi Ryan’s [w] produced, head nodding and amped-up track “In The Sky” from the “Regardless” EP.  #IssaFriday vibe – y’all enjoy!!

(And don’t forget to watch The Greener Side of of Hip Hops pages for Part 1 and 2 of Jacob Ryan’s Q & A Interview).

Photo Credit: Beechum Photography

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